Selling your home is often the largest financial decision you’ll make. Yet many people are still handed a simple “it’s going well” update from their agent. Rick Meros of Professionals CPRE takes a different approach. “I feel safe when I understand things. I feel safe when things make sense,” he explains. For him, vague reassurances are not enough. Real progress needs to be measured.

The four stages that matter most

Rick breaks the sales process into four clear stages. Each one builds on the last, and each can be tracked with data.

1. Marketing reach: The first job of any campaign is to put your property in front of as many buyers as possible. Online platforms, social media, and print advertising all contribute. Views and click-through rates show whether the marketing is actually working.
2. Attendance: Are people coming through the door? Open home numbers reveal whether the campaign is converting curiosity into real-world interest.
3. Conversion: Of those who visit, how many show genuine intent? Rick looks at the ratio of visitors to serious buyers, aiming for roughly one in five to move forward.
4. Leverage: With multiple interested buyers, competition can drive the best price. This stage is about creating the right environment, such as an auction or multi-offer, to secure the top result.

By breaking things down, you move away from “good or bad” and into specifics you can trust.

Vendor reports that actually inform

Weekly or twice-weekly vendor reports bring these stages together. Rather than hearing “we had a good turnout,” you might learn that 11 groups attended compared with a team average of six, or that three buyers have shown follow-up interest. These numbers allow you to spot trends, adjust strategies, and feel reassured that your home is on track.

Closing the “doors of doubt”

Rick uses a hallway analogy to describe the process. At the end is the sale, but down the sides are “doors” that can distract or derail a vendor’s confidence: poor communication, unclear reporting, or even small presentation issues. By systematically addressing each one, you close those doors and build trust along the way. When sellers see clear evidence that every step has been managed, they feel confident in the final outcome.

Why this approach works for you

For homeowners, a structured process takes away uncertainty. You know whether low attendance means the marketing needs adjusting, or whether strong interest signals you are heading in the right direction. Instead of waiting in the dark, you can see exactly where your property stands in the market.

Final thoughts

Selling your home will always carry some nerves. But with a measured, transparent approach, you can swap guesswork for clarity. When every stage is tracked, reported, and explained, you not only get the best result, you also feel confident in how you got there.

Disclaimer: This article is based on a podcast featuring insights from experienced professionals and is intended for general information and inspiration only. While we aim to share valuable guidance, please seek personalised advice from qualified professionals before making decisions about your property, finances, or renovation plans.